Guido Knook

Building products to advance human progress

I like to tackle challenges that are hard, because it makes them worthwhile. I have a MSc. in Strategic Product Design and a BSc. in Industrial Design Engineering from the Delft University of Technology.

At age 12 I started ‘designing’ websites and kept mostly playing around in Photoshop until I got some proper education. After graduation I first started as a user experience designer at Mimi, to design the first versions of the hearing test and music products. Over the time the team got bigger and my focus shifted more towards product strategy. Still a designer at heart, I’m now mostly tackling the organisational and product problems in the way of Mimi becoming the standard for personalised sound.

And that is a challenge that is hard.